Skip to content
Live

Local Guides

In-depth guides to restaurants, things to do, moving to Swindon, and more.

STEAM — Museum of the Great Western Railway, in the former Swindon railway works
Guide

13 Jul 2026

Things to Do in Swindon — The Local Guide

From the STEAM railway museum and Lydiard Park to Coate Water Country Park and the Designer Outlet — your guide to the best days out in and around Swindon.

The heritage walking crane at the McArthurGlen Swindon Designer Outlet
Guide

13 Jul 2026

Shopping in Swindon — Town Centre, Old Town & the Designer Outlet

Where to shop in Swindon — the covered Brunel Centre, Regent Street and The Parade, the independents of Old Town, and the McArthurGlen Designer Outlet.

Victoria Road in Swindon Old Town, lined with independent shops and bars
Guide

13 Jul 2026

A Guide to Old Town Swindon

Swindon's historic hilltop quarter is the town's best district for independent food, drink, and nightlife. Here's what to see and where to go.

Swindon's Magic Roundabout — the famous ring of five mini-roundabouts
Guide

13 Jul 2026

Swindon Recycling Centre — Waterside Park HWRC Guide

How to use Swindon's Household Waste Recycling Centre at Waterside Park — where it is, opening hours, and the all-important booking requirement.

Historic view of Fleet Street and the tram centre, Swindon
Guide

13 Jul 2026

Getting Around Swindon — Trains, the M4 & Parking

Swindon railway station, trains to London Paddington, the M4 junctions, and where to park in the town centre — a practical transport guide.

The David Murray John Tower viewed from Wharf Green in Swindon town centre
Guide

10 Oct 2026

Dean Keating: The AI Automation Consultant Behind Swindon.co

This site lists pubs, restaurants, cafes and shops. Its publisher also sells an AI service, so here is who he is and why he sits apart from the listings.

The Brunel Centre shopping centre entrance in Swindon town centre
Guide

10 Oct 2026

Choosing an AI Consultant in Swindon and Wiltshire: Seven Questions to Ask First

Anyone can call themselves an AI consultant now. These are the questions that separate a person who will change how your business runs from one who will hand you a report.

The Brunel Centre shopping centre entrance in Swindon town centre
Guide

10 Oct 2026

AI Business Coach in Swindon: Do You Need a Coach or Someone Who Installs?

A coach helps you decide. An installer builds the thing. For a busy owner the difference decides whether anything changes by next month.

The Brunel Centre shopping centre entrance in Swindon town centre
Guide

10 Oct 2026

AI Agents for a Small Business in Swindon: What One Does All Week

Strip away the jargon and an AI agent is a worker that handles one repeat job in the background. Here is a week of them.

The David Murray John Tower viewed from Wharf Green in Swindon town centre
Guide

10 Oct 2026

AI Lead Follow-Up in Swindon: Turning Enquiries Into Booked Calls

Most lost enquiries are not rejected. They are simply answered too late, or not chased. That gap is what lead follow-up fixes.

Swindon's Victorian Railway Village — GWR workers' terraced cottages
Guide

10 Oct 2026

AI Lead Follow-Up for Trades in Swindon and the Villages Around It

A trade that covers a whole borough spends its day in vans and on roofs, and enquiries pile up behind it. Here is how follow-up can be handled while you work.

The Brunel Centre shopping centre entrance in Swindon town centre
Guide

10 Oct 2026

An AI Receptionist for a Swindon Business: What It Is and What It Is Not

People use receptionist, chatbot and answering service as if they meant the same thing. They do not, and the difference affects what you buy.

The David Murray John Tower viewed from Wharf Green in Swindon town centre
Guide

10 Oct 2026

AI for Plumbers in Swindon: Answering the Enquiry You Missed Under a Sink

You cannot answer the phone with your head in a cupboard. A plumber's missed enquiry is usually somebody else's job by lunchtime.

Victoria Road in Swindon Old Town, lined with independent shops and bars
Guide

10 Oct 2026

AI for Electricians in Swindon and Wiltshire: More of the Quotes Turning Into Jobs

An electrician's week is mostly diary: surveys, quotes, call-backs, return visits. The gaps between them are where work leaks away.

Victoria Road in Swindon Old Town, lined with independent shops and bars
Guide

10 Oct 2026

Practical Help Implementing AI in a Swindon Service Business

Plenty of owners have tried ChatGPT and then stalled. The step between trying it and having it work unprompted is where most projects stop.

Highworth High Street, the market town north-east of Swindon
Guide

10 Oct 2026

Setting Up an AI Customer-Service Assistant for a Swindon Shop or Hotel

Shops and places to stay get the same questions again and again, in email, on the website and by WhatsApp. That repetition is what an assistant is good at.

The listed 1930s diving platform at Coate Water Country Park, Swindon
Guide

10 Oct 2026

An AI Consultant Who Installs It, Not Just Advises: A Wiltshire Buyer's Test

A strategy deck is not a working system. If you want the second, here is how to tell which one you are being sold.

The Brunel Centre shopping centre entrance in Swindon town centre
Guide

10 Oct 2026

WhatsApp Lead Follow-Up With AI for Wiltshire Businesses

Customers message on WhatsApp because it is quick. The business that answers while the conversation is still warm has the advantage.

The Brunel Centre shopping centre entrance in Swindon town centre
Guide

10 Oct 2026

Automating Admin in a Small Swindon Business: A Friday Afternoon Back

Invoices, chasers, copying details between two systems, the weekly figures. None of it is hard. All of it is tedious, and it lands on the owner.

The heritage walking crane at the McArthurGlen Swindon Designer Outlet
Guide

10 Oct 2026

Following Up Facebook Ad Leads in Swindon Before They Go Cold

You paid for the click. The lead form arrived. The only question is how long it sat there before anyone replied.

The Brunel Centre shopping centre entrance in Swindon town centre
Guide

10 Oct 2026

Using ChatGPT to Grow a Small Business in Swindon: Where It Helps and Where It Stops

ChatGPT is a good drafting partner. It is not, on its own, a way to make your enquiries answer themselves.

Swindon's Victorian Railway Village — GWR workers' terraced cottages
Guide

10 Oct 2026

AI Consultants in Wiltshire: Who Offers What, From Their Own Websites

Five providers of AI consulting, automation and installation that a Wiltshire small business can approach. Each is described only from its own website, with where it says it is based and how you begin. A list, not a ranking.

The Brunel Centre shopping centre entrance in Swindon town centre
Guide

10 Oct 2026

AI Agency or AI Consultant? What a Small Business in Swindon Is Really Choosing

Search for an AI agency and you will find a mix of studios, software resellers and individual consultants. Before you pick, decide which kind of help you want.

Lydiard House, the Palladian mansion at Lydiard Park on the western edge of Swindon
Guide

10 Oct 2026

AI Consulting Services in Swindon: How to Compare What You Are Offered

Every provider describes AI consulting a little differently. Here is a way to line them up so you are comparing like with like.

Swindon's Victorian Railway Village — GWR workers' terraced cottages
Guide

10 Oct 2026

Chatbot for Business in Swindon: What It Should Answer and What It Should Not

A chatbot is only as good as the questions it is trusted with. The skill is deciding which ones go to a machine and which ones go to you.

STEAM — Museum of the Great Western Railway, in the former Swindon railway works
Guide

10 Oct 2026

AI for Small Business in Swindon: Choosing the First Task

Most owners do not need an AI strategy. They need one annoying job to stop eating their week.

Highworth High Street, the market town north-east of Swindon
Guide

10 Oct 2026

Business Process Automation in Swindon: The Paperwork Between a Booking and a Payment

A booking is not finished when the customer says yes. Somebody still has to log it, confirm it, invoice it and chase the money.

The David Murray John Tower viewed from Wharf Green in Swindon town centre
Guide

10 Oct 2026

An AI Workforce for a Swindon Small Business: What Each Agent Does

"Workforce" sounds grand. In practice it means a handful of agents, each given one desk job.